Client Hotel Morava UTP
Delivered New logo design, Visual Identity, Brand Book
Creative field Art Direction, Branding & Identity
What inspired me
Proudly carrying the name of one of the biggest rivers in the region, upon adaptation, Morava Hotel needed a new corporate identity. Specific river meanders inspired me to create the hotel sign, which depicts the natural beauty of this area. Following the water flow, I started drawing and sketching the river shapes. Exploration led me to already existent form, found in the river gorge.